Energy Efficiency: Your Competitive Edge

In a crowded market, you need your business to stand out. One of the best ways to stay ahead of the pack is to make long-term investments to improve your operations. Energy efficiency is smart money. The lower utility bills will free up cash for business objectives and the added benefits can really make your company shine.

Profit comes in many forms

Energy efficiency investments can do a lot more for your organization than just saving energy. By implementing energy-saving projects you can:

Improve productivity. Lighting and HVAC upgrades not only save energy, but they also improve the workplace, making it easier for employees to do the work they’re hired to do. In one U.S. Department of Energy study, an engineering firm upgraded lighting to reduce glare and increase energy efficiency. The improved lighting reduced eyestrain, which resulted in fewer errors, less headaches and reduced absenteeism. In fact, overall production increased by 13%, delivering a staggering 540% return on investment.

Focus more on what you do best. Maintaining equipment takes you away from your core capabilities. Upgrading to high-performance equipment can reduce the resources you spend on maintenance. For example, LED fixtures last 50,000 to 100,000 hours — much longer than conventional fluorescent or high-intensity discharge (HID) lamps. The time and money spent changing bulbs can be used for business priorities.

Reduce risk. Energy is a commodity, and like any commodity, prices vary. Energy rates may change based on supply or seasonal changes. When energy costs become a smaller part of your budget, your business is less vulnerable to price hikes.

Enhance your public image. Green is in. Consumers want to buy environmentally friendly products. In fact, 91% of global consumers consider a company’s social and environmental commitment before making purchasing decisions, according to a survey by Cone Communications. Also, talented employees want to work for green organizations. By using energy efficiently and reducing your carbon footprint, your organization will stand out.

Increase building value. For building owners, energy efficiency upgrades and sustainability measures can boost property value. A market report found green-labeled buildings command a rent premium of 6%, while the average sale price for green properties was 19% more than conventional buildings.

The market never stands still, so don’t wait. See ENERGY STAR for Business for more energy-saving tips and resources.